http://sketchupdate.blogspot.com/2010/10/arcgis-10-and-sketchup-8.html
With great applicability to a myriad of sectors (critical infrastructure, urban planning, facilities, special events, crisis mapping, immersive gaming, special effects, etc.), this technology is truly the ‘missing link’ between our various satellite/aerial ortho (top down) sensors, obliques (Pictometry), flat and contentious Google Streetview and the highly accurate, but slower HDS & BIM (Building Information Models) realms. Make sure to see their booth and team at the 2010 ESRI UC in San Diego. Bravo and well done, Earthmine…
Where 2.0 2010 in San Jose… Proceedings and Video
http://en.oreilly.com/where2010/public/schedule/proceedings